After the COVID-19 virus hit the world in 2020, many businesses transformed from physical stores to online platforms. Even though ecommerce platforms like Shopify and WIX offered companies a platform to sell their products and services online, there was still a need for a business to have a standalone website. Many business owners wanted control over their creations. They tried to control their marketing strategies and set their own rules. As a start-up or growing business, there is a need to have an ecommerce website. Below are some of the advantages of having a website.
- New market acquisitions
With a storefront business set-up, your business is only limited to people who walk into your store for purchase. This defines you geographically regarding how many prospective customers can reach you. With an ecommerce website, you are open globally to determine your customers’ locations. For example, if your business is in Europe, you can sell your products in Europe or ship them to other continents through website orders. This will significantly increase the number of customers and, in return, increase the number of sales and profits. This greatly surpasses the profits earned from brick-and-mortar sales. With the help of an experienced and trustworthy ecommerce web design company, you are assured of a successful website.
- Strengthening your brand image
Online marketplaces offer a reading opportunity in terms of accessing a large number of customers. At the same time, it limits the customers from interacting with your brand—online marketplaces like Amazon present products as generic. Buyers may not even be aware that they are buying products from your brand, which reduces your brand awareness among customers. With an Ecommerce website, entrepreneurs have total control over their branding and product promotion. This helps create a lasting impression on the customers who visit your website.
Similarly, business owners can customize their lead magnets, such as customer email information. A lead magnet is a marketing tool entrepreneurs use to gain customer contact information such as emails. In return, the customer can access a free service offered on the website. With the contact information, you can send your customers promotional messages that prompt them to revisit your website.
- Creating a personalized shopping experience.
Besides strengthening your brand image, lead magnets also help you create a customer profile from the contact information provided while signing in or buying a subscription. From the data, you can identify some common traits like gender and age group, which can help you create a product display of products they are most likely to be interested in. The search bar can also help you understand your customer preferences by monitoring their behaviors; hence, you can offer them information and promotions that they might be interested in. Other than customizing their website profile, you will also send them promotional emails that are more likely to capture their attention and interest them to view the products. You can also offer promotional discounts to subscribers who login to the website more times than others.
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