Never underestimate the power of images when it comes to cosmetic treatments. But in a world where images are being edited day in day out, people are still adept at determining what pictures are real and fake.

In the cosmetic world, you can tell your patients how qualified a cosmetic surgeon you are, how standard the state of equipment such as cynosure lasers you use, but nothing beats the power of excellent before and after pictures. Note that when potential clients are looking for cosmetic surgeons, they visit the website and check the before and after photos to see the evidence of the surgeon’s cosmetic treatments.

Taking high-quality pictures helps you attract new clients, showcase your expertise, and inspire your patients’ confidence. Below is a guide on how to take excellent photos of before and after cosmetic treatments.

Consistency is key

It is best to establish and stick to one photographing system. Maintain consistency when it comes to taking photos of before and after cosmetic treatments. Things such as client pose, background color, lighting, focal length, distance from the camera, and outfit should be the same in all the photos. That is possible by setting your camera on a tripod to take every shot from the same focal length each time. If you need to take the pictures from different angles, maintain the same perspective.

You can dedicate one area in your clinic for taking the photos and paint the background wall or hang a piece of fabric to enhance the lighting. You can mark the floor to emphasize where all the patients should stand and where the tripod should be. Take as many photos as you need. Ideally, you should take five for both before and after treatment at all the five angles-left, oblique, center, oblique, then right. If you need to edit the photos, edit all the images similarly and keep the adjustments as minimal as possible to maintain client trust.

Keep things simple

Suppose a patient appears to be wearing surgical underwear in the before image and lace underwear in the after image. In that case, potential clients may assume that the results are partially staged. Ensure the patient removes all the accessories, makeup, jewelry, and clothing to ensure the before and after images are simple. Use modesty garments to cover sensitive areas. Do not overlook the details, including the hair; a headband helps pull the hair back from the face. The background color should be the same in all images, not to cause a change in the skin tone perception.

Ensure the patient’s comfort

The patient should be as comfortable as possible when taking the pics. Their privacy matters more as well. You can set up a small private studio with space where the patients can comfortably dress and undress. Note that at that moment, the patient is vulnerable and deserves the most respect.

Establish a consistent labeling system

Ensure your labeling system is accurate and consistent across all the images. Keep the file name simple and prioritize the details. You can create a guide for creating labeling so that you don’t have a hard time looking for files or uploading the images on your website.

The bottom line

Ensure the before and after images of a cosmetic treatment look the same except for the procedure done.

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