Lead generation is an effective process through which you make your website visitors share their personal information like email ids, contact numbers, location, names, age, and address with you. This information can further be utilized when you launch a new product or service and want to promote them to relevant users. The best thing about lead generation is that it produces high conversion rate in terms of traffic to sales compared to any other technique like SEO, social media marketing, etc. When it comes to capturing leads, you can use digital marketing for lead generation in Singapore.
Digital marketing consists of many processes like SEO, social media marketing, blogging, etc. You can choose any of these procedures and use them to get relevant traffic to your website organically. Once you have traffic, instead of pitching them your products or services immediately, offer them something for free and ask them to share their contact information. Once they do, you can reveal them the sales page of the product they came to purchase and let them buy it. The information they have shared with you can be used for future promotional campaigns.
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